This Cookie Policy explains how VYQRA LLC (“VYQRA,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit www.vyqra.com or interact with our website, products, services, advertisements, or communications.

By continuing to use our website, you acknowledge and agree to the use of cookies and related technologies as described in this Cookie Policy, subject to your browser settings and applicable consent preferences.

Please Note: For more information regarding how VYQRA collects, uses, shares, and protects personal information, please review our full Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

Cookies help websites:

• function properly
• remember user preferences
• improve user experience
• analyze website traffic
• support advertising and marketing activities

Certain cookies are necessary for the website to operate, while others help us understand website usage and improve performance.

To help you understand our use of cookies, we categorize them by their lifespan:

• Session Cookies: Temporary cookies that expire and are automatically erased when you close your browser.
• Persistent Cookies: Cookies that remain on your device until they reach their expiration date or are manually deleted.

2. Types of Cookies We Use

VYQRA may use the following categories of cookies and tracking technologies.

Below is a representative, non-exhaustive overview of the primary third-party platforms that may place cookies or tracking technologies on our website, along with their general classification:

• Shopify: Essential (Session & Persistent)
  Used for core checkout, shopping cart functionality, secure browsing sessions, and website operations.
• Google Analytics: Performance & Analytics (Persistent)
  Used to analyze aggregate website traffic, browsing activity, and user interactions.
• Meta & TikTok: Advertising & Marketing (Persistent)
  Used for advertising optimization, campaign measurement, and cross-context behavioral retargeting.
• Klaviyo: Functional & Marketing (Persistent)
  Used to recognize returning visitors, support email and SMS engagement, and manage cart-abandonment communications.

Essential Cookies

These cookies are necessary for core website functionality and may include:

• shopping cart functionality
• checkout functionality
• security and fraud prevention
• account authentication
• session management
• website performance and stability

Disabling essential cookies may impact website functionality.

Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information such as:

• pages visited
• browsing behavior
• traffic sources
• time spent on pages
• website interactions
• device and browser information

This information helps us improve website functionality and customer experience.

Analytics tools may include:

• Google Analytics
• Shopify Analytics
• similar analytics technologies

Advertising & Marketing Cookies

These cookies and tracking technologies may be used to:

• personalize advertising
• measure advertising effectiveness
• support retargeting campaigns
• understand customer interests
• improve marketing performance

Advertising and marketing technologies may include:

• Meta Pixel
• TikTok Pixel
• Klaviyo tracking
• Google advertising technologies
• similar advertising platforms

These technologies may track browsing activity across websites, devices, and sessions.

Functional Cookies

These cookies help remember:

• user preferences
• region or language settings
• shopping preferences
• account-related settings
• previously entered information

Functional cookies help provide a more personalized browsing experience.

3. Third-Party Cookies & Technologies

Certain third parties may place cookies or use similar technologies through our website for analytics, advertising, marketing, or operational purposes.

Third-party providers may include:

• Shopify
• Google
• Meta
• TikTok
• Klaviyo
• payment processors
• analytics providers
• advertising partners

These third parties may collect information regarding your browsing activity over time and across different websites or devices.

Third-party technologies are governed by the respective third-party privacy policies and practices.

4. How We Use Cookie Information

Information collected through cookies and related technologies may be used to:

• operate and improve the website
• process transactions
• maintain security
• personalize user experience
• analyze website performance
• improve products and services
• support advertising and retargeting campaigns
• measure campaign effectiveness
• understand customer behavior
• prevent fraud or unauthorized activity

5. Your Cookie Choices

Depending on your jurisdiction and browser settings, you may:

• accept or reject certain cookies
• manage cookie preferences
• disable cookies through browser settings
• clear stored cookies from your device

Please note that disabling certain cookies may impact website functionality and user experience.

6. State-Specific Disclosures (US Residents)

Under certain U.S. state privacy laws, the utilization of third-party advertising and analytics cookies for cross-context behavioral advertising may be classified as the “sale” or “sharing” of personal information.

If you wish to opt out of the “sale” or “sharing” of your information via these tracking technologies, you may exercise your choice by:

• clicking the “Decline” button on our website’s cookie banner
• utilizing a recognized Global Privacy Control (“GPC”) signal through your browser where supported
• contacting support@vyqra.com

7. Global Privacy Control (GPC)

Certain browsers or browser extensions may transmit Global Privacy Control (“GPC”) signals indicating a user’s privacy preferences.

Where required by applicable law, VYQRA makes reasonable efforts to recognize and honor verified GPC signals.

8. Do Not Track Signals

Some browsers may transmit “Do Not Track” (“DNT”) signals.

Because there is currently no universally accepted standard for responding to traditional DNT signals, VYQRA may not respond to such signals.

9. Changes to This Cookie Policy

VYQRA reserves the right to modify or update this Cookie Policy at any time without prior notice.

Changes become effective upon posting to the website.

Continued use of the website following updates constitutes acceptance of the revised Cookie Policy.

22. Contact Information

If you have questions regarding this Cookie Policy or our data practices, please contact:

VYQRA LLC
169 Madison Ave
STE 15976
New York, NY 10016
United States

support@vyqra.com

866-318-9772